Overview
Overview
Soul Delicacies is a provider of healthy tingkat (tiffin carrier meals) in Singapore, known for high retention among existing customers but struggling to attract new ones. Despite having a good product, their limited online presence outside of Foodline meant potential growth was left untapped. Soul Delicacies needed a comprehensive strategy that started with the most crucial touchpoint: their website.
Soul Delicacies is a provider of healthy tingkat (tiffin carrier meals) in Singapore, known for high retention among existing customers but struggling to attract new ones. Despite having a good product, their limited online presence outside of Foodline meant potential growth was left untapped. Soul Delicacies needed a comprehensive strategy that started with the most crucial touchpoint: their website.
The Challenge
The Challenge
SOD faced significant challenges
SOD faced significant challenges
Establishing a strong online presence outside of existing platforms.
Establishing a strong online presence outside of existing platforms.
Enhancing website functionality to improve user experience and conversions.
Enhancing website functionality to improve user experience and conversions.
Implementing effective marketing strategies to drive new customer acquisition and increase brand awareness.
Implementing effective marketing strategies to drive new customer acquisition and increase brand awareness.
Developing a robust customer retention strategy through loyalty programs and referral incentives.
Developing a robust customer retention strategy through loyalty programs and referral incentives.
Services
Services
Product-led growth strategy
Product-led growth strategy
Launch plan
Launch plan
Paid performance (Social, SEM)
Paid performance (Social, SEM)
Conversion rate optimization
Conversion rate optimization
Email & push notification marketing
Email & push notification marketing
UI / UX
UI / UX
Approach
Approach
01.
Brand Alignment
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences
01.
Brand Alignment
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences
02.
Analytics Stack
Set up product and growth analytics stack to ensure marketing decisions are driven by data. Deployed rapid experimentation across multiple channels to validate product/market fit as part of the product launch strategy
02.
Analytics Stack
Set up product and growth analytics stack to ensure marketing decisions are driven by data. Deployed rapid experimentation across multiple channels to validate product/market fit as part of the product launch strategy
03.
Rapid Experimentation
Deployed rapid experimentation across Facebook Ads, Pinterest, Bing, and Google Search to establish a secure lead generation pipeline and quickly scale the user base
03.
Rapid Experimentation
Deployed rapid experimentation across Facebook Ads, Pinterest, Bing, and Google Search to establish a secure lead generation pipeline and quickly scale the user base
04.
Lifecycle strategy
Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform
04.
Lifecycle strategy
Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform
05.
Content Strategy
Developed a content strategy for Invisibly to establish authority and thought leadership in the data marketplace and challenge the way user data is currently used by companies in the data ecosystem
05.
Content Strategy
Developed a content strategy for Invisibly to establish authority and thought leadership in the data marketplace and challenge the way user data is currently used by companies in the data ecosystem
06.
Retention Strategy
Implemented retention strategy to ensure data driven results for product lead growth that impact retention rate, engagement, and sharing
06.
Retention Strategy
Implemented retention strategy to ensure data driven results for product lead growth that impact retention rate, engagement, and sharing
Results
Results
Soul Delicacies saw unprecedented growth with a tenfold increase in monthly revenue by refining their digital touchpoints and marketing strategies. Specific achievements include:
By addressing core issues and strategically overhauling their marketing efforts, Soul Delicacies not only enhanced their market presence but also significantly boosted their profitability, showcasing the effectiveness of a lean but insanely robust digital strategy.
Soul Delicacies saw unprecedented growth with a tenfold increase in monthly revenue by refining their digital touchpoints and marketing strategies. Specific achievements include:
By addressing core issues and strategically overhauling their marketing efforts, Soul Delicacies not only enhanced their market presence but also significantly boosted their profitability, showcasing the effectiveness of a lean but insanely robust digital strategy.
1,045%+
Monthly Revenue
1,045%+
Monthly Revenue
381.7%+
Website Traffic
381.7%+