To create a set of brand and marketing collaterals to help Tribody position themselves as reliable fitness experts, to get more clients. 

The new logo needs to be flexible enough to be used in a large variety of formats, from large signages to small merchandise. 

It’s also important to convey the premium-value of the Tribody brand, as pricing is above most gyms. 

We came up with a logo that was flexible and modular: it can be used with or without the icon mark, horizontal or vertical.

We focused on conveying the philosophy of strength building and community as the brand’s core messaging, to highlight its premium status as a gym that is not just about exercise.